Meet the Gems Team

Jayne | CEO & Senior Agent

Jayne has an undeniable understanding of the industry having spent 20 years as a Costume Designer. She has styled some of the greats including Daniel Craig, Andy Serkis, Queen, David Bowie, U2 & Bjork to name but a few. With Jayne’s own experiences she can empathise with those we represent which gives our agency a unique edge. Jayne is the figurehead of the business developing our creative departments and is the heart & soul of Gems.

David | Director & Senior Agent

David joined Gems in 2013 and represents the Assistant Directors, Location Managers, Sound Mixers & Script Supervisors.
His background is in Arts & TV and includes roles at The Arts Council of Wales & S4C; he is a fluent Welsh speaker.
Interesting facts about David: he started in a large London law firm as a PA and he has 2 dogs and lives by the sea.

Nikki | Personal Assistant

Nikki, also known as The PPA (P=Perfect, Personal Assistant) is Jayne’s girl Tuesday, Wednesday and Friday, assisting in all that goes on behind the scenes and contributing towards the success of the agency. With a background in Aviation, Medicine and the charity sector her caring and meticulous manner supports the entire team. Nikki is super-multitalented in all aspects and nothing is too big or hot for her to handle.

Nicola | Financial Controller

Polly | Agent

Polly started out as a freelance Assistant Stage Manager and worked with both RSC & The National Theatre, collaborating with some super big names. Since then, she has worked in the charity sector and advertising, managing influencers and local-based talent and locations. Now, as the new agent at Gems, she's excited to combine her two favourite passions; the entertainment industry and matching talent to great opportunities. Outside of work, Polly enjoys long-distance hikes, scuba diving, Dungeons & Dragons, walking rescue dogs at Cardiff Dogs Home and endless cups of tea.

Owen | Junior Agent | Admin

Owen joined Gems in March 2023. He graduated from Cardiff University in 2019 with a BA in Ancient History and is a fierce lover of film and literature, he’s also a pretty good (and a serious) musician. He plays guitar, keyboard, trumpet, mandolin and banjo. Two interesting facts to know about Owen; he is an identical twin and a masterful chef when it comes to Japanese food having worked at Yo! Sushi for 2 years before joining the agency.

  Ashley | Assistant Production Accounts 

You name it. He’s seen it. Ashley’s obsession with film and TV is endless and has led him to an exciting early career in the industry; working on productions for Netflix, Channel 4, Film4, BBC, and Disney+. With a background in film and theatre acting, a bachelors degree in Performance and Media, and a keen eye on all things money, he is a great asset to Gems Agency Accounts dept.
When he’s out of office, Ashley can be seen in ‘The Red Wall’ cheering on Wales all year round come rain or shine, glory or despair.

Bertie | Office Therapy Dog

Bertie, aka Mr B is always with us in Gems HQ unless he’s gone out for his walkies. He’s the heart and soul of the office, provides lots of love & laughter and is a fierce protector when the postman comes.
He loves a visitor and favours raw treats… just saying.
He’s interested in international movies, film noir being his favourite genre. He loves a musical, his favourite being Cabaret. He’s not keen on Marley but does like Hooch. He dislikes fireworks immensely.

Joanna | Production Accounts

Jo’s career began in banking, where she spent a decade before transitioning to education, working in finance for 18 years and honing her expertise in accounts.

Outside of work, she enjoys horse riding, quality time with her daughters, and a good game of poker. A true animal lover, especially fond of donkeys, Jo also shares her home with two tortoises.